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The 4th King of Bhutan, HM Jigme Singye Wangchuck, promulgated GNH since the beginning of his reign in 1972. Happiness of the people was made the guiding goal of development
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Bhutan's former King Jigme Singye Wangchuck, who opened up Bhutan to the age of modernization coined the term GNH- he used the phrase to signal his commitment to building an economy that would serve Bhutan's unique culture based on Buddhist spiritual values.
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